There’s an advert which shows women getting frisky with vegetables!Â
I have seen much worse on the TV during family viewing hours before even 7 p.m., yet this was banned!Â
The line used is ‘Veggie Love’
Do vegetarians have better sex? Well, this is what the NBC had to say!Â
NBC is declining to air a PETA pro-vegetarian commercial during the Super Bowl because it “depicts a level of sexuality exceeding our standards.” The ad’s tagline claim that “Studies Show Vegetarians Have Better Sex” is backed-up by the empirical evidence of lingerie-clad supermodels coming close with vegetables.Â
Here’s what I wrote on one of the websites showing the video: -Â
I can’t believe this was banned!Â
We see worse on Holly Oaks which is on at 6:30 p.m.Â
TV for family viewing goes way beyond stuff like this! At least you can explain it, make it humorous, explain it in an educational way and discuss use of the power of the media, the visual, irony etc.Â
How do you explain a Mo getting sexually assaulted by her hubby on TV at 7:30 p.m.?Â
How do you talk about incest which was shown on Brookside before 9 p.m.?Â
How do you explain the stuff about drugs and so on which is shown on Holly Oaks?Â
I don’t get it!Â
I get that parents need to take more responsibility in terms of what they let their children watch but how come we’re quick to ban this and things shown on TV are left as they are?Â
Anyway check out the video. Do you think it’s too raunchy and needs to be banned?
4 Comments
Sagar Shah · March 25, 2009 at 11:46 pm
Holly Oaks may have scenes of sexual nature, but they do not explicitly say ‘certain people have better sex’…
Also bear in mind that the adverts ‘Want Longer Lasting Sex’ in the UK were also banned..
2 Things to consider:
1) Did Peta think the ad was going to get banned? If so, what incredbile free advertising
2) Is using sex the right way to promote vegetarianism / veganism?
Heena Modi · March 27, 2009 at 10:32 pm
Yeah all things to think about I guess
Thanks Sagar 🙂
Gary L. Francione · March 27, 2009 at 10:57 pm
Dear Heena:
Jai Jinendra.
The PETA commercial, like many of PETA’s campaigns, is unquestionably sexist. Sexism involves the commodification of women. It is a form of violence. As long as we treat women like pieces of meat, we are going to continue to treat meat like pieces of meat.
I wrote on this particular ad as the second part of the essay below.
http://www.abolitionistapproach.com/?p=277
Best regards,
Gary Francione
Rutgers University, USA
Heena Modi · March 31, 2009 at 7:40 pm
Thanks Gary.
I hadn’t thought of it like that. I don’t have a reply either. You are right!
Thanks for sharing 🙂
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